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Audio: the Sleeping Giant

Audio is one of the most effective media available, yet it remains one of the most underutilized. It's easier and less expensive to produce than video, but still packs a powerful punch.

One of the biggest benefits of audio is its ability to "go background". In other words, you can listen to a radio broadcast, song, or audio book while still doing other things. Video, on the other hand, demands the viewer's full attention. This makes audio much more of a partner in your daily activities, rather than an interruption.

Featured Partner site: SkyVault Radio

According to the experts, words account for 7 percent of the information we communicate, voice tonality accounts for 38 percent, and body language accounts for 55 percent.

This means that if we limit our publishing efforts to the written word, we will only activate 7% of the reader's attention and retention. But if we combine the book format with an audio reading, the impact balloons to a total of 43% of the listener's mindshare.

Is it any wonder that audio tracks are appearing on web sites all over the Internet? Studies have already shown that ecommerce sites that utilize sound outsell their silent competitors by better than 3 to 1.

We do audio in four basic forms:

  • Book readings - an audio version of your work can often be the key that unlocks interest and desire in your readers.
  • Web site audio - for sales augmentation and online resumes.
  • Online radio broadcasting - also known as podcasting.
  • CD-based - hard product format; also downloadable.

We use a "secret" electronic process to create your audio product quickly, and easily. We even have professional speakers that can narrate your current, published book to create an audio version.

If you're interested in opening up whole new audience for your book, with very little effort, this is definitely the way to go. Let us know what you have in mind, and let's get started.




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