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What is Meant by "Web Site Maintenance?"
by Lance T. Walker

Creating and publishing your website is the first step; but a site requires ongoing maintenance and management in order to provide good support to visitors and customers, and to generate repeat business.

Be aware that if handled improperly, maintaining your site can quickly become a very time consuming part of your day, and can actually take away from your daily business activities.


You may want to consider hiring an additional staff person, or an Internet Business Consultant to handle the job. There are five main areas of site maintenance you should be concerned about:

1) Content needs to be alive, current and accurate. With fresh information people will have a reason to return to the site time and time again. Old articles, comments and other information should be archived.

2) Technology changes extremely quickly. A site begins to look and act old without updating. Also, links can go bad and components of the site can malfunction.

3) Site Documentation is a large part of site maintenance, and very easily overlooked. Documentation gives something to consult when your developer's not available. It can also serve as a reference guide for planning changes, additions, and updates. Included should be the company's web site goals, target audience, samples, resources, and general information. It should also include design notes, samples and layout specifications.

4) Search Engine Ranking needs to be done regularly. Other sites will push your site out of rank, so resubmitting the site to search engines is a necessity - preferably monthly.

5) Site Changes & Additions will be made throughout the course of the site's existence. Remember to keep up-to-date backups; they're cheap insurance in the event of the unthinkable.

Don't let your web presence become stale. Web surfers expect design and content changes to their favorite sites. Give your visitors plenty of reasons to come back to your site, and they will.

-- SkyVault™ Web Design provides marketing consulting, web development, and Internet business services to small and medium sized businesses. They have been developing income-producing online properties since 1998. Contact the development team at: Free Report Reveals Secrets of Their Successful Marketing Strategy:


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