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by Lance T. Walker

There are basically three kinds of e-business web sites on the Internet today;

1. Demonstration,
2. Advertising-driven, and
3. E-commerce.

This choice is critical, because each type of site measures success differently. Many e-businesses considered failures were actually great successes, but in a way that didn't match the site owner's goals. The key question to ask yourself is, "what exactly do I want my site to do for me?"

A demonstration site is used mostly by web design firms, ad agencies, performers, job seekers, and others whose primary purpose is to show the skills they possess. It is not expected that sales will be completed online - the site is mainly a supporting aid for an offline, probably face-to-face, presentation. High traffic is not a concern; accurate and timely targeting is of much more importance.

For ad-driven sites, traffic - and what kind of traffic - means everything. Many pages of related content are linked together to keep the visitor clicking from one page to the next, eagerly anticipating the next segment. Chat rooms, forums, quizzes, contests, and email newsletters are all part of the formula that attracts advertisers to your particular demographic. SkyVault can help you create the community-driven buzz that will attract the advertisers you want.

Success on an e-commerce site is measured in only one way - sales. Skip the fancy Flash intro and all the great content, never mind the zillion hits you got last month - what was the sell-through rate?

Internet shoppers are impatient, and the competition is only a click away. You've got to get your customers interested, excited, and ready to order - and you've got between 8 and 30 seconds to do it. Your order process must be easy, fast, and error-free. Make sure you're ready, then get in the game.


-- SkyVault™ Web Design provides marketing consulting, site development, and web marketing services to small and medium sized businesses. They have been developing income-producing online properties since 1998. Contact the development team today to turn your web site into an ebusiness.




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