Advertising Techniques for Your Web Site
by Scott F. Geld, MarketingBlaster.com
Even if you
have cooked relishing food, it won't serve
any purpose until you present it in a good and attractive
style. A good food served in dirty plates would spoil the
whole show. Likewise, you also need to invest utmost care
to the presentation platter of information, i.e. Website!
You should draft the content and layout of your website in
such a way that you secure maximum possible chances of
turning customers to your website. Law of Nature: A flame
always attracts flies! So let's discuss the ways to make a
website standout in an ocean of Internet.
Some of the
popular methods to popularize your website are
listed below:
Using Message
Boards. Never use message boards to just
advertise your business. In fact, message boards should be
used to help your potential customers about your field of
expertise. Don't use them as an aggressive marketing
strategy but just use them as a passive means to spread
news about your business.
Adding a
Search Box. As you gradually build your website,
everything (content) cannot just be on your home page. As
your site grows in size, you would have more and more pages
of quality information. So you should add a Search Box to
your website so that surfers are not confused about
locating information, and can land-up directly to the place
where the desired content is resting with peace and
prosperity!
Using Auto-responders.
As your business would be growing,
so would the queries from the customers. Now that you are
taking so much labor to market and advertise your website,
chances are that you would be receiving many potential
customers armed with various kinds of queries. Since
customers' satisfaction and attendance is paramount in
every business, you can use auto-responders to attend to
their queries.
Press Release.
Press Release is something akin to having an
advertisement in a local magazine or newspaper on the
Internet. There are specific publications, which target
your industry; you should find them and send your press
release for publication. Such publications usually have a
huge database of readers related to your field of fiefdom
and you can expect to boost traffic to your site through
press releases.
Why Text
Links Work When
most people start out promoting an affiliate program
or product, they use banner ads. Banner ads are easy to be
placed on your website, and it looks pretty too. However,
banner ads usually yield a very low response on your
website. Generally speaking, one out of every hundred
visitors visiting your site will click on a banner ad and
check out the product you are selling. Let's do some math
here... If 1 out of every 100-visitors click your banner,
and 1 out of 25 people that visit your product site make a
purchase, it will take 2,500 visitors to make one sale.
Those are not very good odds. Text links, generally, are
effective because they check the eye of reader and interest
them. Most people have begun to block out and ignore banner
ads because they are mushroomed on the Internet. If you
have a randomly placed text link on your website, a visitor
is twice as likely to click on it. Placing a text link
inside an article or content on your website will more
possibly make visitors click on it five times as likely.
This is the effective way to advertise your product on the
Internet. Provide useful information to your visitor and
endorse a product that will help them with their problem.
Use this method with text links and you will see your sales
registering a dramatic increase.
About the Author:
Scott F. Geld
is the Director of Marketing for Marketing
Blaster, Inc., an Internet firm specializing in providing
targeted traffic and leads. For more information, please
visit http://www.MarketingBlaster.com.
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