ANNOUNCING:

"MAY DAY AT THE RENAISSANCE!"

Accompanying Poster

Dear Renaissance Business Owners,

We are pleased to announce one of the biggest promotional campaigns in Renaissance Towne Centre's history! And this is your invitation to participate!

Two of your neighbors, Sundance Travel International and PakMail of San Diego, have joined forces with the SkyVault Group Advertising Agency for a series of promotional events to take place over the next 12 months. These events are specifically designed to increase customer awareness, traffic, and sales for the tenant businesses of Renaissance Towne Centre.

The first of these events is called MAY DAY AT THE RENAISSANCE and is scheduled for Saturday, May 1st, 1999 from 9am to 5pm. Sundance Travel will be giving away free cruises, vacation packages to Europe, and more. This outdoor celebration of spring will be heavily publicized beginning April 17th, 1999. Planned publicity is as follows:

Newspapers:

  • San Diego Union-Tribune (1 ad)
  • San Diego Reader (1 ad)
  • University City Light (2 ads)
  • La Jolla Light (2 ads)

Circulars:

  • 5000 hand-delivered to residents within a 2-mile radius
  • 1000 hand-delivered to businesses within a 2-mile radius

Internet:

  • 3000 targeted emails
  • Ads at sandiegolocal.net, sdreader.com, skyvaultgroup.com, and signonsandiego.com

We would like you to actively participate in this event. For only $100.00, you can reserve a space for your table and achieve maximum visibility for your business. We encourage you to use samples, prizes, brochures and any other promotional giveaways you have available. Let's make this a resounding success for all of us. Table fees may be sent directly to the SkyVault Group, and are due by Monday, April 19, 1999. A SkyVault Group representative will be contacting you within a few days to answer any questions you may have.

Again, we look forward to your active participation in this dynamic promotion. Let's create an interactive rapport with our local customer base and build future events on the success of this one.

Sincerely,

Lance T. Walker, Internet Business Consultant
The SkyVault Group

Accompanying Poster

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