7 Little
or NO Money Strategies For Building Traffic To Your Web Site by
Terry Dean
Every web site
has ONE thing in common: to be successful, they must have traffic.
No Traffic will equal NO sales no matter how well done your site is
or how high your closing rate is. So, every web site out there is
looking for ways of producing more traffic at a lower cost.
Today, we are
going to be examining some of the best of those ways and show you
how you can put them to use in your site no matter what your products
or services are...These are not a complete list of traffic tools,
but they can get you started in the right direction.
1) Search
Engines
I don't put
as much value on the search engines as I used to, but they are still
an awesome way to build traffic to your site without having to spend
your hard earned dollars.
It has quickly
erupted into a major battle between webmasters and search engines
to try to figure out how to get that coveted Top 20 position in
the rankings under searched for keywords. If you come up on top,
you get hundreds of hits from each keyword monthly. If you come
up in the 1,000 position, you get zilch.
The difficulty
in achieving the top positions is the fact that many of the search
engines change their ranking formats almost monthly to stay ahead
of the pack. It becomes almost a full time job just to figure out
which techniques work on which engines.
To help you
out in your battle for supremacy, I have recorded some of the top
Internet Resources for the war:
2) Newsgroup,
Forum, and Mailing List Participation
The second tactic
I recommend EVERY internet marketer use is to participate in targeted
forums and newsgoups on their subject. If you are not currently
participating, why not? It's Free!
You start visiting
the forum regularly and then once you know your way around it, you
should start answering questions for people and becoming an all
around helpful individual. Give and it will be given back to you.
You will be
able to build up relationships in these forums and build up your
traffic at the same time without every having to spend a penny...
To find out
more about how to participate in forums for maximum traffic, check
out this free report:
Another ZERO
cost marketing technique is to trade links with other web sites.
Now, I know from experience this can be a daunting task at first...you
trade 10 links and only get an ounce of traffic from it...but what
happens when you start having hundreds or thousands of sites linked
to you?
Where do you
start? Start off by getting out there and offering...offer to trade
links with people who are in the same forums, newsgroups, and mailing
lists as you. Go to some of the online databases that have links.
Participate in banner exchanges and link exchanges. Nothing will
happen unless you take the initiative and do something today...
There are thousands
of ezines and magazines out there just waiting for your articles.
What is your area of expertise...write on it OR if you don't want
to do the writing, collect the information together in some kind
of organized manner and have a local writer (Check the newspaper
reporters) do your article for you.
Once you have
your highly informative article ready to go, contact publishers
of ezines and magazines and submit your piece. Think about the publicity
you can get through this...it can bring thousands of people to your
site with almost no cost at all.
There are many
CGI programs out there which can help become traffic generators
by having your visitors return over and over again. Tools such as
classified ad sites, free-for-all link pages, message boards, chat
rooms, postcard sites, and more can all contribute to your overall
traffic building plan.
Many of these
programs can be added to your website for little or no money. Take
a look at this resource for finding these types of scripts:
For many people
though, installing a CGI program may be the nightmare on web street.
For those of you who are technically challenged, CGI Resource has
a list of places where you can have your traffic plug-ins remotely
hosted for you. Check out their remotely hosted scripts at:
Many webmasters
are now achieving large amounts of traffic at their web site by
organizing co-op ads. For example, you could purchase a postcard
in a card deck which goes out to 100,000 people for between $1495
- $2000. Then, you would sell 10 or so ads on it for $149 or $199
and make back the money that you paid out for the ad. Then, your
web site ad gets to ride along for FREE.
Some webmasters
are employing this technique so far that they get 10 million or
more postcards mailed out for their web sites every year for FREE.
What kind of traffic would that build to your site?
Call Money'N
Profits for information on their deck at: 212-785-9080
7) Press
Releases
This is a technique
that is only now coming of age online. How many times have you heard
all of the other techniques I gave to you above only to have this
one left out of the entire web marketing picture.
Don't just think
it takes knowing the right people to get your press releases out
there...it doesn't. If you can give the media stories which are
interesting and revealing, they will be glad to publish it...Do
you have a new exciting product? Do you have an event going on at
your site that's newsworthy? Come up with one and then contact the
media...
Now, with the
power of email, we can contact the media for little or no cost.
Although there are services online which will do the contacting
for you, I recommend you get a hold of the media addresses and contact
them yourself for best results.
The best way
to get a hold of the media's contact information is through Gebbie
All-in-One Media Directory. Gebbie Press publishes the All-In-One
Media Directory, listing: 23,000 USA TV/Radio stations, Daily/Weekly
newspapers, Trade/Consumer magazines, Black/Hispanic media, syndicates,
networks and more. They offer this in print, on disk or mailing
labels. They've been doing this for 40 years and are the best around.
They will send
you a sample disk full of addresses ready to use for FREE if you
simply fill out their form at: http://www.gebbieinc.com
Next time some
one asks you to plunk down $1,000 for an ad, check back on these
7 ways to advertise your site for little or no cost. Many of them
can create awesome traffic at your site and don't cost a penny.
The ones which do have a small cost to them can produce traffic
worth far more than many of the ads out there.
To promote an
internet web site does not require a large advertising budget. In
cases, I think those who have a large budget at their disposal have
a BIG disadvantage when marketing online. They pay for ad after
ad and end up losing most of their money. Online, in many cases,
the best things in life are free.
Terry Dean,
a 27 Year Old Indiana Farm Boy, Reveals His Secret Formula for Generating
New Automatic Streams of Internet Income For Any Business In 72
Hours Or Less...Free Report: mailto:formula@bizpromo.com http://www.bizpromo.com
-- SkyVault™
Web Design provides marketing consulting, web development,
and Internet business services to small and medium sized businesses.
They have been developing income-producing online properties since
1998. Contact the development team at: www.skyvaultwebdesign.com.
Free Report Reveals Secrets of Their Successful Marketing Strategy:
www.daretodoubleyourincome.com.
