5 Internet
Myths Still Floating Around by
Terry Dean
You would think
that some of the old Internet myths would just die off with the
growth of Internet commerce, but some of them just won't die. Even
though you can't ignore the growth of online commerce, businesses
still believe some of the exact same myths that were started years
ago.
Let's put an
end to some of them here and now...
Myth #1:
No one is making money online.
This myth has
been around as long as the Internet as existed. The truth is that
a lot of companies are earning incredible profits online. Some of
them even become extremely profitable within 6 months of being online.
An independent
study has reported that 30% of Internet businesses are currently
earning money. This is an extremely large number considering the
fact that the Internet as a whole is still in it's infancy. Wait
to see what kind of results are going to be produced in the coming
years and decades of e-commerce.
Myth #2:
If you build it, they will come.
This is opposite
of the first myth. You have one side who believes no one can make
money online while the other side believes all you have to do is
a set up a web site and rack in the dough. This concept may have
been a good basis for a movie, but it is completely inadequate for
Internet marketing.
If you just
sling together any old site and put it up on the web, you are going
to quickly turn into one of the people who believe the first myth
about the Internet. Marketing online is no different than any other
type of marketing in this area. You have to plan your business,
design good marketing materials, build relationships with customers,
and learn how to sell more to your existing customers.
If you build
a well designed, well thought out site and promote it, they will
come. If you just build it, it will just sit there.
Myth #3:
You need fancy graphics to catch your customer's interest.
Fancy graphics
are not essential for online sales. If your graphics are so detailed
that they take too long to load, they will even cost you sales.
Most people are still connected to their Internet using basic modems
and graphic intensive sites often take too long to load for most
people's attention span.
This is not
to say that you can just use cheap graphics. Use quality well designed
graphics on your site, but keep them to a minimum. The key to online
sales is showing your customers the benefits of your product or
service. It is not in just having a gorgeous web site with dozens
of pictures.
Myth #4:
Internet consumers are so sophisticated that ad copy doesn't matter
anymore.
Yes, Internet
consumers do see through the hype that many people try to push off
as ad copywriting. This does not mean that you can just put together
string of words and a couple of pictures and hope people buy from
you. If you want to have customers constantly purchasing products
and services from you, you have to write ad copy which shows them
the BENEFITS of your product or service.
The key to ad
writing is to show your benefits, not just your features. You can't
just tell people a bit about your product. You need to let them
know exactly what it will do for them. You need to help them get
as exited about your product or service as you are. Ad copy does
make a difference online.
If you don't
currently have a headline on your web site, get one immediately.
Ninety-five percent of web sites you visit won't have one, but yours
can. Then, list multiple benefits your visitors will receive for
staying at your site. If you don't let them know what they will
get out of your site immediately, then they will leave your site
as quick as they entered.
Myth #5:
You can find anything and everything online for Free.
A lot of people
think that they can get everything they need in their business for
free online. This just isn't the case. The old saying,"You
get what you pay for" does apply to the Internet as well.
For example,
free web hosts will end up costing you money in the long run. People
don't look at sites that are hosted for free in the same light they
do ones which have their own domain name. Whether it is true or
not, free web hosts don't give the same sense of stability to the
consumer that your own domain name would. Plus, you will often experience
a host of other problems.
This concept
will apply itself to many other areas as well. Many software programs
out there will help you automate your online business, but they
do cost money. Many information products will help you build a better
business, but they do cost money. Always look at everything you
do online with this purpose in mind. Will the product, service,
ad, web hosting, etc. cost you or make you money in the long run?
Terry Dean,
a 27 Year Old Indiana Farm Boy, Reveals His Secret Formula for Generating
New Automatic Streams of Internet Income For Any Business In 72
Hours Or Less...Free Report: mailto:formula@bizpromo.com http://www.bizpromo.com
-- SkyVault™
Web Design provides marketing consulting, web development,
and Internet business services to small and medium sized businesses.
They have been developing income-producing online properties since
1998. Contact the development team at: www.skyvaultwebdesign.com.
Free Report Reveals Secrets of Their Successful Marketing Strategy:
www.daretodoubleyourincome.com.
